Title No. AN / STRAT / 01

Six strategies. One appraisal framework.

Anioma doesn't chase a single model. We match the strategy to the asset — but every one of the six runs through the same underlying discipline before we commit.

The strategies

How we deploy capital, deal by deal.

01 — BRRR

Buy, Refurbish, Refinance, Rent

Acquire below market value, add value through refurbishment, refinance at the uplifted valuation, then hold for rental income — recycling capital back into the next deal.

Hold: Long termExit: Refinance
02 — FLIP

Buy, Improve, Sell

Acquire, refurbish to a fixed scope, and sell at open-market value to realise the uplift as cash — typically the fastest strategy from acquisition to return.

Hold: Short termExit: Sale
03 — BTL

Buy to Let

Acquire a property in, or close to, lettable condition and hold for rental income and long-term capital growth, with minimal refurbishment required.

Hold: Long termExit: Hold / sale
04 — HMO

House in Multiple Occupation

Convert or acquire a property let by room to multiple tenants, increasing rental yield relative to a single-let, subject to licensing and Article 4 considerations.

Hold: Long termExit: Hold / refinance
05 — BMV

Below Market Value

Not a strategy on its own, but the foundation of every deal we do: acquiring at a meaningful discount to true market value through motivated or time-pressured sellers.

Applies to: All strategies
06 — SA

Serviced Accommodation

Operate a property as short-let, furnished accommodation to generate higher gross income than a standard tenancy, in areas with sufficient guest demand.

Hold: Long termExit: Hold / sale
The appraisal framework

What we calculate before any offer is made.

Every lead — whatever the intended strategy — is scored against the same core metrics.

GDVGross Development Value
BMV %Discount to true market value
YIELDGross rental yield
CASHFLOWPost-refinance monthly cashflow
LTVLoan to value
REFURBFull cost of works
EPCEnergy performance rating
TENUREFreehold / leasehold
Signal detection

We look for specific language in a listing before we look at the photos.

Phrases like "probate sale", "quick sale required", or "needs full refurbishment" tell us more about true acquisition potential than the asking price does. Our sourcing process is built to surface these signals early.

Valuation evidence

Comparables, not guesswork.

Where available, we use Land Registry sold-price data and EPC Register records to build an evidence-based view of value — rather than relying on an agent's asking price alone.